If English is not your first language you must have one of the following qualifications as evidence of your English language skills: For more information on ways that you can meet our English language requirements, including options to waive the requirement, please read our information on English language requirements. Our Marketing Analytics & Insights (MAI) programme is designed to be relevant to the world of big data and analytics. The Robert H. Smith School of Business Master of Science in Marketing Analytics, for example, notes high-caliber internships available with companies like: Amazon; IBM; Deloitte; Merkle; But big tech companies are not necessarily the only places you can get solid experience in big data marketing techniques. Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent. When you apply you’ll need to submit a personal statement explaining why you want to take the course. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in marketing analytics roles. Professor Tinsonâs research interests focus on generating insight into youth consumer behaviour. Online MBA, LL.M and MSc programmes from University of Salford, University of Cumbria and York St John University in exclusive partnership with Robert Kennedy College, Zürich . You will also take part in the PSB Challenge Innovation. The MSc in Marketing Strategy and Data Analytics will build your knowledge of international business practices, strategic management, financial management and digital business. The Masters in Analytics and Management (MAM) is aimed at recent graduates who have graduated within the last two years, with a maximum of two years of postgraduate work experience. Master of Business Administration. Use cutting-edge tools and programming languages to analyze big data and solve marketing challenges for real businesses. We're looking for students who have a marketing degree but you can also apply if you studied a degree with quantitative training, such as: Find the equivalent international qualifications for your country. University of Kent (4.2) 1 year Full time degree: £10,740 per year (UK/EU) Modules. The Master of Science in data analytics program at University of Maryland Global Campus is designed to meet the rising need for highly skilled professionals who can transform the growing amount of institutional data into valuable assets. This qualification is awarded by the University of Southampton. After the spring examination period, you'll spend the summer carrying out a consultancy project. Students can earn their degree in as few as 15 weeks with two courses per 10-week term. Stirling It has been developed by the Neo-demographic Laboratory for Analytics in Business (N-LAB), a state-of-the-art teaching, data visualisation and research facility within the Business School. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. MSc Digital Marketing & Analytics If you are interested in finding out more about the MSc in Digital Marketing and Analytics programme please complete the form below: First Name * Last Name * Email Address * Job Title. If you need to extend your period of study, you may be liable for additional fees. Graduates will acquire knowledge, skills and experience for a successful career in roles requiring good understanding of marketing analytics and data-driven decision-making. We're a top 20 UK university for employability (QS Graduate Employability Rankings 2020). Close all. Through the online master’s degree in Marketing, specialization in Marketing Analytics from The University of Alabama, you can learn the analytical skills you need to stay ahead in an evolving field from one of the best business schools in the country. Alumnus Marketing Analytics Yvonne Bolsius. The curriculum is relevant to multiple industries including accounting and finance, human resources, business and administration, information technology, marketing, advertising and sales. His main focus is in metaheuristics, including evolutionary algorithms and estimation of distribution algorithms; related issues such as fitness modelling (and mining such models), handling constraints and multiple objectives, and decision support. Notably, current members of staff regularly provide consultation to industry in high-profile issues such as the recent horse meat scandal, the role of marketing towards children, and the issues facing the high street retailers across the UK. Your personal academic tutor will help you with academic issues or signpost you to other types of support. This is the specific issue that this course will address. If youâre interested in studying a module from this course, the Postgraduate Certificate or the Postgraduate Diploma then please email Graduate Admissions to discuss your course of study. She obtained her PhD at the University of Brighton on Foreign Retailers' Expansion in China (2009). If you need flexibility with your studies, you can study MSc Data Analytics online. She is also a member of Stirling Behavioural Science Centre and Applied Choice Research Group, and a steering group member of the University of Stirling's two research programmes: the Global Food Security Research Programme and the Health and Behavioural Research Programme. The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. The Master’s in Marketing Analytics and Insights empowers today’s marketer by helping them embrace technology and analytics tools to maximize their organization’s marketing investment.Instead of drowning in complex and disparate marketing data, you will learn to integrate, visualize, and leverage data to generate meaningful insights in the areas of digital marketing communications, customer experience and lifecycle, and brand management. Increasingly, these organisations are recognising the role of data in gaining insights and out-thinking competitors. Catalogue +41 844 007 007; Apply Now; Home; Programmes. This is a 12-month course, you'll complete all your taught modules in the first 9 months and in the final 3 months you'll work on your dissertation. We were ranked 14th in the UK in terms of research impact with over 60% of our research impact judged to have outstanding reach and wide-ranging impact on the policies of public, private and governmental organisations. A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. Accommodation and living costs, such as travel and food, are not included in your tuition fees. The rollout of business implementations of AI systems that address the ethical questions these systems raise are of interest both to his artificial intelligence training and his business background. MSc Marketing Analytics is aimed at those who have: We’re the first university in the UK to offer a marketing analytics master's. You'll then choose from optional modules that provide opportunities for specialism in areas including: The first semester will build upon your knowledge of digital marketing analytics. Achieving your MSc Data Analytics and Marketing qualification will help you to accelerate your progression into a senior management role. This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills. Learn a skill that is indispensable to organisations around the world, no matter the industry or market. Learn up-to-date practices in key digital marketing disciplines,... Read more. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and … See international entry requirements Applicants from any academic background are welcomed. This Masters provides the essential theory which underlies marketing practice and is fundamental to the delivery of effective marketing strategies, today and in the future. Taught by faculty with expertise in both analytics and insights, MAI students can build on such knowledge to prepare for themselves a distinguished career in this important area in marketing. Marketing Analytics opens up careers in diverse areas such as Marketing Management, Operations Planning, Sustainability; Customer-Relations Management; Supply-chain-Management, Process Improvement, or, Disruption and Change Management. This support includes: We have a thriving entrepreneurship culture. Arden’s online programme delivery makes it is easier to develop your data handling and marketing skills alongside your existing commitments and responsibilities. However, this restriction does not apply to ‘English’ and ‘English literature’ degrees of the kind taught in the UK. We incorporate new and relevant industry-specific topics which are only covered by a small number of marketing analytics courses in the UK, topics include social media data analysis and text mining. For admission to the MSc Data Science and Analytics (Online): A recent good Honours Degree (or equivalent) in Computer Science or cognate discipline; Applicants whose first language is not English must demonstrate sufficient competence in English to benefit from the Programme. Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships. Breadcrumb. Entry requirements. It answers the industryâs demand for a skilled pool of graduates who can apply data science to solve marketing challenges. The National Wallace Monument), and she has been successful in securing project funding from a range of organisations including Barclays, Associa, Tpoll and Channel 4. For more information on courses invoiced on an annual fee basis, please read our tuition fee policy. He is a founding member of the Scottish Quality Management Centre, KTP Provider, University of Stirling. A timetable for all classes will be made available shortly before each semester begins in September and January. Please include the required paperwork showing your first degree and your IELTS English language test score (if you are a non-native English speaker) with your application. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making. The MSc in Business Analytics is ideal for students with a quantitative background. This module combines theory with practice, linking the classroom with the consumer marketing workplace. International Marketing MSc (Online) Heavyweight degree for students looking to get ahead in the global marketing sector. Scotland UK, We are ranked 2nd in Scotland and top 10 in the UK for Marketing (The Complete University Guide 2021), Explore the strategic implications of marketing analytics and manage the business, societal and ethical implications of marketing analytics solutions across organisations and different sectors, Participate in real-world consultancy work as part of your learning experience, giving you the practical skills to make a difference at the forefront of your profession, Continuing Professional Development (CPD), information on English language requirements, Students Award Agency for Scotland (SAAS), Learn more about available funding opportunities, Journal of Retailing and Consumer Services, IELTS Indicator 6.0 with a minimum of 5.5 in each sub-skill, Cambridge C1 Advanced (CAE) 169 overall with a minimum of 162 in each sub-skill, Cambridge C2 Proficiency (CPE) 180 overall with a minimum of 162 in each sub-skill, Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill, IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, IBT TOEFL Special Home Edition Test 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing, TOEFL ITP Plus for China minimum 543 overall, 54 in listening, 53 in structure and written expression, 56 in reading and B2 in speaking, Trinity ISE II Pass overall with a Pass in each sub-skill, ISE III Pass overall and in all sub-skills, ISE IV Pass overall and in all sub-skills, Aptis (4 skills) CEFR B2 overall and B2 in all sub-skills, Duolingo 95 overall with a minimum of 90 in all sub-skills, LanguageCert International ESOL B2 Communicator - Pass with minimum 33 in each sub-skill, Strategic Planning or Sustainability Analytics teams, Customer Insight or Marketing Analytics teams, Finance, Pricing or other Technical Analytics teams, Marketing and Communications Officer, Stirling Council (UK), Sales Consultant, Yves Saint Laurent (UK), Marketing Communications Associate, Eugenides Foundation (Greece), Global Sales, Karma Medical Products (Taiwan), Social Media Manager, Liquorice - Digital Innovation for Brands (South Africa), Senior PR Specialist, National Education Association (USA), Sales and Marketing Executive, Alma Lasers (Japan), Senior Marketing Specialist, Symantec (Mexico), Account Executive, McCann Erickson (Greece), Senior Lecturer, University of Roehampton (UK), Supply Chain Manager, Aibel Pte Ltd (Singapore), Director of Marketing and E-Business, Elsevier (Hong Kong), International Sales Manager, Importaco, S.A. (Spain). Monica has over 12 years of experience in digital and offline communications, with focus on visual and video communication. Find out which English language tests we accept. Wider dissemination of and interest in her research has also been demonstrated by invited presentations as well as media attention and expert opinion to practitioner publications, she is often in the press e.g. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing. Delivered by our triple-accredited Adam Smith Business School, the University of Glasgow’s online MSc Marketing explores the latest topics, from analytics to user experience (UX) marketing, while covering core essentials such as brand development, marketing management and consumer behaviour. We’ll ask you to pay a £50 application assessment fee if you’re applying for any postgraduate taught course that starts in or after September 2021. 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